One of the primary ways I have marketed The Dowling Catholic Post is by building a strong, recognizable brand that reflects our evolving identity. This started with designing a logo that established a visual identity with our audience. The crest shape of the logo is also a subtle reference to Dowling Catholic High School's logo, strengthening our connection to the greater community for whom we report. As we added The Maroon News and The Maroon and White Podcast, I designed logos that would compliment the branding identity established at The Dowling Catholic Post while still capturing the essence of each form of storytelling. For example, the bubbly typography used in our podcast logo conveys the friendly, upbeat podcast atmosphere. Beyond enhancing visibility, our marketing efforts rely heavily on word of mouth. This is high school, after all, and it does not take long for word to spread. Through simple individual conversations or announcements on the intercom, our engagement increases. Outside of school, The Dowling Catholic Post brand is marketed through The Maroon Minute, a weekly email newsletter sent to current Dowling families. These strategies have not only increased awareness but also helped cultivate a strong sense of community and pride in The Dowling Catholic Post.